Nifty’s: The First NFT-Focused Social Media Platform for Creators, Collectors, and Curators

“Our vision for Nifty’s is to enable anyone with a passion for digital collectibles to be a part of a vibrant community and engage in an exciting new art scene filled with galleries and personal interactions that are unconstrained by the limitations of physical location,” said Jeff Marsilio, CEO and co-founder of Nifty’s. “We are proud to have several of the most influential investors in technology share our vision.”

A&T Capital is proud to be a part of the seed funding for Nifty’s to become the leading social platform for NFTs. Nifty’s is not just a marketplace for people to trade NFTs on. It recognizes the social dynamics of NFTs by allowing users to share and engage with one another through their Proofs of Passion.

We believe that the next break-out point for NFTs will be social platforms.

Firstly, NFT-based social platforms provide an outlet for NFT owners to display and show off. Whether you are a speculator or an investor, there is a need for a platform that provides collection display and price discovery. In our current social environment, Proof of Passion provides a channel for people to exchange perspectives and share inspirations. These proofs can be a work of art, a pair of limited-edition sneakers, or a record; In 1961, Keith Richards reunited with Mick Jagger at a train station in Dartford, England. Keith recognized the Chess record that Jagger was carrying, and the two started talking on the station platform. A few years later, the two of them formed the Rolling Stones, and together became the most influential pair of music creators in our music history. Nowadays, people are accustomed to listening to music on streaming platforms and keeping their collections of artworks at home. The arrival of NFT makes it easier for them to handily present and share these valuable proofs of passion in a digital form.

Secondly, NFT’s incentives can further stimulate the originality of social media content, encouraging creators to provide more authentic and valuable content and ultimately enhance the value of the platform itself. We compare several commonly used social methods based on their essential elements. The elements are as follows:

Number of contacts

Speed and frequency of connections(velocity)

Unique and authentic content

Lastly, social platforms provide content creators with free promotion and sharing channels, lower barriers for creators to display and establish more direct and transparent communication between creators and fans. For creators, they can publish project-related NFTs on social platforms to raise funds, and these “project tokens” will also appreciate along with the portfolio. On top of that, the tokens can be used as proof of passion for patrons and collectors to display on social platforms. Instagram and Twitter are the representatives of the current centralized social platforms. They encourage users to convey and share information using simple text and images while reaching sub-communities with the help of their precise algorithms to recommend content tailored towards their passion. As for NFT social, we believe that the opportunity lies in the platform that allows users to share and engage with proof of passion easily, provides accurate NFT content and price discovery, and properly designs community tokens.

We at A&T capital realize the leverage NFTs can bring to the current social network and are thrilled to see projects like Nifty’s bringing more users from outside of the crypto space to engage in NFT’s social economy.

We are actively looking for the next game-changers in this digitalizing world and are excited to share with you more inspiring projects that we find on the way. Stay tuned for more!

We are looking for fundamental blockchain infrastructures and innovative business models to accelerate the deployment of blockchain technology of our future.